“CMF is a specialized area of design that focuses on color, material and finish development. This involves trend research, materials and processes R&D, analysis, strategy and lots of creative thinking.” -Reiko.
Mapping Tool
Strategic tool which helps us better understand the design direction we are targeting
Attitudes
Focusing on Consumer attitudes help us communicate CMF more effectively
Design Direction
How would you position your product?
Color Direction
How would you position your product?
Sample Product Design Direction
Where would you position your product?
TREND ANALYSIS tries to predict the future movement of Design on past and current data.
Mood Board arrangement of images, materials, pieces of text, etc., intended to evoke or project a particular style or concept.
