Photo Retoucher : Retail
Armani
The above images are the approved poster and sample mailer to be sent out to Armani's clientele list.
This Postcard is a culmination of photo retouching work done to the original image below. For the postcard the Suit was highlighted by removing the white background and placing it into a city scene. Finding and matching background perspectives are very important in keeping scene believability. The Armani Two Button Wool Suit was designed for their Fall line and the Autumn City scene fit the Design language.
Armani logos were added while paying close attention to requirements to Armani's Branding Guidelines of placement..
Original Photo
Some Photoshoots, to save budget, are shot with a shorter timeframe. This limits the amount of diferent shots that can be taken. This the Original Armani Two Button Wool Suit in Gray and some request require to work with a single photo.
Stripes Removed
For example a model can't wear all 25 Ties from the new Fall Line. Here is request to remove the stripes from the tie. Also, other request are to make different color optons.
Air Tie
A Trend recently was the Air Tie. When a tie seems too formal but an open collar looks to casual, a full button look still offers a clean appearance..
Here, a buttoned up shirt from another model was used in place with the Jacket changed to Blue Grey.
Black Tie
Making the Suit more Formal by adding a tie of high quality to make the final look more impressive.
Here I added an Armani Slim Silk Black Tie with Girorgio Armani Signature.
Model / Fashion shoot Edits
Ralph Lauren Polo Logo added per Branding Guidelines.
Shirt wrinkles removed for cleaner appearance and to not distract from Polo Logo.
Drawstring on sweats made even.
Veins on arms softened
Model touchup (See Below Image)
Production Line Design change
Front Pockets removed
More Form Fitting
Left Shoulder & arm excess material removed - tailored look
Right Elbow material Bulk removed
Wrinkle folds removed from both rolled up cuffs
Denim abnormalities removed - Upper Left shoulder
Loose Hairs removed.
Skin blemishes removed
Half inserted button fixed.
Original Photo - Before
Photoshop Edit - After
Alterations
Before and After photos.
To help visual communication, alterations are removed to show how a final product may look like. Sometimes, models are photographed with last minute fittings with stiching and sewing still shown. I will sometimes work with Photographers and Art Directors letting them know that all these modifications will be removed in Post.
Sample Clean up
Samples come in and sometimes they don't match final artwork and don't match what the Designer was looking for. Pieces come in and details are added or are missing. Here I remove miscellaneous seams, clean up denim, add Company Branding and remove loose fit on left leg for tighter fit.
Cleaned up Micro blemishes on Skin.
Removed Photo Studio Reflection
Brand Logo Placement to Guidelines
Color Corrected/Matched Glasses and Shirt to Approved Rose Swatch
Controlled Reflection added
Colors changed to match optional Seasonal colors.
