ABOVE : Restoration Hardware Modern Catalog page 120 - The Modena Sofa Collection
BELOW : Completed Approved Image by Art Directors and Product Development Teams. All Retouching done in Photoshop.
Photo Studio Original Image with Furniture Product Development Team’s Change request.
Below : Original Image is located from InDesign and downloaded. The File is inspected and sent out for Outlines.
Below : Outlines have been received and Modern Background Plate has been used.
Below : Clean up on Linen Fabric is started with cushions & wood feet are straightened. Sometimes Sofa designs are changed and new CAD is given.
Below : Pixel Work and Color Correction usually happen simultaneously except when Samples are not ready i.e. the Sample itself in the process of being approved or on its way from Factories, etc…
Below : Color Correction to Approved to a Pure White Italian Textured Weave. The colors are reviewed on-screen for texture & color and then again with the physical printe at the Light Wall. This is reviewed by the Catalog Team Managers, Art Directions and Final Approval is by the Product Development Director.
Below : The Final Approved image, which is constantly updated in InDesign. Here we see the Product interacts graphically with the text. In this case it was important to bring the reflection down to lead into the various line iterations of the Modena Sofa. Updated frequently lets all the teams view the progress of the image, review and if any changes will be needed.
Below : RH MODERN Catalog Resource page 120 : The Modena Sofa Collection and Modena Track Arm Collection Web Page.
Below : Process Slideshow of Original to Final Image.